Website Q&A Chatbot

Every website has visitors with questions. Most of them leave without asking, because finding a contact form, waiting for email, or navigating a FAQ page is too much friction. A Q&A chatbot removes that friction entirely – visitors ask a question, get an answer immediately, and stay engaged.

The Problem

Your website has the answers. Product pages, documentation, pricing info, FAQ sections, blog posts – the information exists. But visitors can’t find it fast enough, or they don’t know where to look, or they want a specific answer to a specific question and don’t want to read through three pages to find it.

The result: visitors bounce. Potential customers leave. Support teams answer the same questions over and over. The information gap between “what’s on your website” and “what visitors can actually find” costs real revenue.

How the Softcery Platform Solves It

Build a Q&A chatbot that knows everything your website knows, answers visitors instantly, and deploys as a chat widget on your site – in about 15 minutes.

Teach It Your Website

Point the platform at your website using sitemap mode or link crawling. The platform crawls your pages, extracts the content, and builds a searchable knowledge base. Your chatbot knows everything your website says – product features, pricing, team info, documentation, blog content, case studies.

Add text sources for anything that’s not on the website: company positioning that’s in your pitch deck, answers to common questions that live in your team’s heads, specific talking points for common objections.

Configure Its Personality

Use the Company Representative preset as a starting point. It gives your chatbot a conversational, trust-building personality – it asks what brought the visitor here, shares relevant information naturally, and only suggests next steps when the conversation has earned it.

Customize the identity, voice, and constraints to match your brand. A B2B SaaS company sounds different from an e-commerce store, which sounds different from a consulting firm. The behavior configuration makes that distinction concrete.

Deploy to Your Website

Create an embed channel, brand it to match your site, and add the snippet to your HTML. The chat widget appears as a bubble on your pages. Visitors click, ask a question, get an answer grounded in your actual website content.

What It Looks Like in Practice

Visitor: “Do you offer enterprise pricing?”

The chatbot retrieves your pricing page content and any relevant knowledge, then responds in your brand voice – sharing what it knows about enterprise options, pointing to the right page, or directing to the sales team if the knowledge base doesn’t have full enterprise pricing details.

Visitor: “How does your product compare to [Competitor]?”

With proper constraints, the chatbot stays on-brand. Instead of making comparisons, it shares what makes your product unique – drawing from your positioning and feature descriptions in the knowledge base.

Visitor: “I’m looking for something to help with [specific problem]”

This is where the Company Representative preset shines. Instead of dumping a feature list, it asks a follow-up question to understand the visitor’s situation, then connects their specific problem to how your product helps – using real content from your website.

Configuration Breakdown

Component	Setup
Behavior	Company Representative preset, customized with your company identity and voice
Knowledge	Website (sitemap or crawl mode) + text sources for FAQ gaps
Evaluations	Factual accuracy (block), scope enforcement (warn), brand voice (log)
Channel	Embed widget on your website with your brand colors, logo, and welcome message
Model	Claude Sonnet 4 for quality, or Claude Haiku 3.5 if response speed is priority

Who This Is For

• SaaS companies with feature-rich websites where visitors need help finding the right information
• Agencies and consultancies that want their website to demonstrate expertise, not just list services
• E-commerce stores where product questions drive or kill purchase decisions
• Any business with a website that gets repeat questions visitors struggle to answer on their own

Results to Expect

• Reduced bounce rate – Visitors who ask questions stay longer and engage deeper
• Fewer repetitive support emails – The chatbot handles the questions your team answers every day
• Better lead qualification – Visitors who engage with the chatbot self-select as interested; the conversation itself is qualification
• 24/7 availability – Your website answers questions at 2am on a Sunday

Getting Started

1. Create an agent and choose the Company Representative preset
2. Add your website as a knowledge source using sitemap or crawl mode
3. Set up evaluations – at minimum, factual accuracy
4. Brand and deploy an embed widget to your site