Build Your Marketing Technology Advantage
Stop struggling with fragmented marketing tools and unreliable data. We architect comprehensive marketing technology solutions that give you clear visibility and control. Our systems handle millions of customer interactions while turning technical sophistication into business growth.
Build Your Marketing Technology Advantage
Stop struggling with fragmented marketing tools and unreliable data. We architect comprehensive marketing technology solutions that give you clear visibility and control. Our systems handle millions of customer interactions while turning technical sophistication into business growth.
Build Your Marketing Technology Advantage
Stop struggling with fragmented marketing tools and unreliable data. We architect comprehensive marketing technology solutions that give you clear visibility and control. Our systems handle millions of customer interactions while turning technical sophistication into business growth.
Build Your Marketing Technology Advantage
Stop struggling with fragmented marketing tools and unreliable data. We architect comprehensive marketing technology solutions that give you clear visibility and control. Our systems handle millions of customer interactions while turning technical sophistication into business growth.
Customers & Case Studies
Customers & Case Studies
Softcery + Bullseye
Softcery + Lemmy
Softcery + DetectData
“What makes Softcery unique is how they combine product strategy with development expertise. Unlike typical agencies that just follow instructions, they dive deep into your business goals, ask tough questions, and collaborate on finding the best solution. We've built a complex B2B SaaS platform together, and their advisory and execution has been consistently excellent. They're a dream to work with – I'm a customer for life.”
Ryan Tabb
Founder, Bullseye
JOURNEY
Bullseye started with a clear challenge: B2B companies were losing leads because they couldn't identify their website visitors. Instead of jumping straight to code, we dug into the real business problems – understanding user needs, compliance requirements, and scalability demands. This research shaped a solution that would stand out in the market while solving real customer problems.
SOLUTION
We built a complete identification system that processes thousands of visitors in real-time. The platform combines multiple data providers, handles complex privacy requirements, and presents everything through a simple interface. We paid specialattention to data quality and user workflow, ensuring the system integrates smoothly with existing tools.
IMPACT
Bullseye now helps companies capture leads they were missing before. The platform handles thousands of daily identifications while maintaining high accuracy and compliance standards. Their customers report significant improvements in lead capture and sales efficiency, turning anonymous traffic into real business opportunities.
Softcery + Bullseye
Softcery + Lemmy
Softcery + DetectData
“What makes Softcery unique is how they combine product strategy with development expertise. Unlike typical agencies that just follow instructions, they dive deep into your business goals, ask tough questions, and collaborate on finding the best solution. We've built a complex B2B SaaS platform together, and their advisory and execution has been consistently excellent. They're a dream to work with – I'm a customer for life.”
Ryan Tabb
Founder, Bullseye
JOURNEY
Bullseye started with a clear challenge: B2B companies were losing leads because they couldn't identify their website visitors. Instead of jumping straight to code, we dug into the real business problems – understanding user needs, compliance requirements, and scalability demands. This research shaped a solution that would stand out in the market while solving real customer problems.
SOLUTION
We built a complete identification system that processes thousands of visitors in real-time. The platform combines multiple data providers, handles complex privacy requirements, and presents everything through a simple interface. We paid specialattention to data quality and user workflow, ensuring the system integrates smoothly with existing tools.
IMPACT
Bullseye now helps companies capture leads they were missing before. The platform handles thousands of daily identifications while maintaining high accuracy and compliance standards. Their customers report significant improvements in lead capture and sales efficiency, turning anonymous traffic into real business opportunities.
Softcery + Bullseye
Softcery + Lemmy
Softcery + DetectData
“What makes Softcery unique is how they combine product strategy with development expertise. Unlike typical agencies that just follow instructions, they dive deep into your business goals, ask tough questions, and collaborate on finding the best solution. We've built a complex B2B SaaS platform together, and their advisory and execution has been consistently excellent. They're a dream to work with – I'm a customer for life.”
Ryan Tabb
Founder, Bullseye
JOURNEY
Bullseye started with a clear challenge: B2B companies were losing leads because they couldn't identify their website visitors. Instead of jumping straight to code, we dug into the real business problems – understanding user needs, compliance requirements, and scalability demands. This research shaped a solution that would stand out in the market while solving real customer problems.
SOLUTION
We built a complete identification system that processes thousands of visitors in real-time. The platform combines multiple data providers, handles complex privacy requirements, and presents everything through a simple interface. We paid specialattention to data quality and user workflow, ensuring the system integrates smoothly with existing tools.
IMPACT
Bullseye now helps companies capture leads they were missing before. The platform handles thousands of daily identifications while maintaining high accuracy and compliance standards. Their customers report significant improvements in lead capture and sales efficiency, turning anonymous traffic into real business opportunities.
Softcery + Bullseye
Softcery + Lemmy
Softcery + DetectData
“What makes Softcery unique is how they combine product strategy with development expertise. Unlike typical agencies that just follow instructions, they dive deep into your business goals, ask tough questions, and collaborate on finding the best solution. We've built a complex B2B SaaS platform together, and their advisory and execution has been consistently excellent. They're a dream to work with – I'm a customer for life.”
Ryan Tabb
Founder, Bullseye
JOURNEY
Bullseye started with a clear challenge: B2B companies were losing leads because they couldn't identify their website visitors. Instead of jumping straight to code, we dug into the real business problems – understanding user needs, compliance requirements, and scalability demands. This research shaped a solution that would stand out in the market while solving real customer problems.
SOLUTION
We built a complete identification system that processes thousands of visitors in real-time. The platform combines multiple data providers, handles complex privacy requirements, and presents everything through a simple interface. We paid specialattention to data quality and user workflow, ensuring the system integrates smoothly with existing tools.
IMPACT
Bullseye now helps companies capture leads they were missing before. The platform handles thousands of daily identifications while maintaining high accuracy and compliance standards. Their customers report significant improvements in lead capture and sales efficiency, turning anonymous traffic into real business opportunities.
Softcery + Bullseye
Softcery + Lemmy
Softcery + DetectData
“What makes Softcery unique is how they combine product strategy with development expertise. Unlike typical agencies that just follow instructions, they dive deep into your business goals, ask tough questions, and collaborate on finding the best solution. We've built a complex B2B SaaS platform together, and their advisory and execution has been consistently excellent. They're a dream to work with – I'm a customer for life.”
Ryan Tabb
Founder, Bullseye
JOURNEY
Bullseye started with a clear challenge: B2B companies were losing leads because they couldn't identify their website visitors. Instead of jumping straight to code, we dug into the real business problems – understanding user needs, compliance requirements, and scalability demands. This research shaped a solution that would stand out in the market while solving real customer problems.
SOLUTION
We built a complete identification system that processes thousands of visitors in real-time. The platform combines multiple data providers, handles complex privacy requirements, and presents everything through a simple interface. We paid specialattention to data quality and user workflow, ensuring the system integrates smoothly with existing tools.
IMPACT
Bullseye now helps companies capture leads they were missing before. The platform handles thousands of daily identifications while maintaining high accuracy and compliance standards. Their customers report significant improvements in lead capture and sales efficiency, turning anonymous traffic into real business opportunities.
Why Softcery for Marketing Technology
Why Softcery for
Marketing Technology
Why Softcery for
Marketing Technology
Modern marketing needs both technical excellence and strategic thinking. You can't solve complex challenges by just writing code or following a template. Here's what makes our approach different:
Modern marketing needs both technical excellence and strategic thinking. You can't solve complex challenges by just writing code or following a template. Here's what makes our approach different:
Deep Marketing Tech Expertise
We've spent years building sophisticated marketing systems. From visitor identification to AI automation, we understand what works and what doesn't. This means you get solutions that actually work, not just interesting experiments.
Research-Driven Development
We start every project with thorough research. Understanding your market, users, and business goals helps us build things right the first time. No assumptions, no shortcuts – just careful work that pays off.
Proven Track Record
4+ years in complex marketing systems
Team of 30+ marketing & technology experts
4.9/5 average client satisfaction
Top-rated on leading B2B platforms
Complex Made Simple
Marketing technology is complex enough already. We turn technical sophistication into practical tools that people actually want to use. Your teams get powerful capabilities without unnecessary complexity.
Principled Approach
We are opinionated.
We are radically transparent.
We are specific.
We are here for the long run.
Vision to Reality
We help shape both strategy and execution. Instead of just implementing features, we think through how everything works together. This means you get a solution that works today and scales tomorrow.
Deep Marketing Tech Expertise
We've spent years building sophisticated marketing systems. From visitor identification to AI automation, we understand what works and what doesn't. This means you get solutions that actually work, not just interesting experiments.
Research-Driven Development
We start every project with thorough research. Understanding your market, users, and business goals helps us build things right the first time. No assumptions, no shortcuts – just careful work that pays off.
Proven Track Record
4+ years in complex marketing systems
Team of 30+ marketing & technology experts
4.9/5 average client satisfaction
Top-rated on leading B2B platforms
Complex Made Simple
Marketing technology is complex enough already. We turn technical sophistication into practical tools that people actually want to use. Your teams get powerful capabilities without unnecessary complexity.
Principled Approach
We are opinionated.
We are radically transparent.
We are specific.
We are here for the long run.
Vision to Reality
We help shape both strategy and execution. Instead of just implementing features, we think through how everything works together. This means you get a solution that works today and scales tomorrow.
Deep Marketing Tech Expertise
We've spent years building sophisticated marketing systems. From visitor identification to AI automation, we understand what works and what doesn't. This means you get solutions that actually work, not just interesting experiments.
Proven Track Record
4+ years in complex marketing systems
Team of 30+ marketing & technology experts
4.9/5 average client satisfaction
Top-rated on leading B2B platforms
Principled Approach
We are opinionated.
We are radically transparent.
We are specific.
We are here for the long run.
Complex Made Simple
Marketing technology is complex enough already. We turn technical sophistication into practical tools that people actually want to use. Your teams get powerful capabilities without unnecessary complexity.
Vision to Reality
We help shape both strategy and execution. Instead of just implementing features, we think through how everything works together. This means you get a solution that works today and scales tomorrow.
Research-Driven Development
We start every project with thorough research. Understanding your market, users, and business goals helps us build things right the first time. No assumptions, no shortcuts – just careful work that pays off.
Deep Marketing Tech Expertise
We've spent years building sophisticated marketing systems. From visitor identification to AI automation, we understand what works and what doesn't. This means you get solutions that actually work, not just interesting experiments.
Research-Driven Development
We start every project with thorough research. Understanding your market, users, and business goals helps us build things right the first time. No assumptions, no shortcuts – just careful work that pays off.
Proven Track Record
4+ years in complex marketing systems
Team of 30+ marketing & technology experts
4.9/5 average client satisfaction
Top-rated on leading B2B platforms
Principled Approach
We are opinionated.
We are radically transparent.
We are specific.
We are here for the long run.
Vision to Reality
We help shape both strategy and execution. Instead of just implementing features, we think through how everything works together. This means you get a solution that works today and scales tomorrow.
Complex Made Simple
Marketing technology is complex enough already. We turn technical sophistication into practical tools that people actually want to use. Your teams get powerful capabilities without unnecessary complexity.
Deep Marketing Tech Expertise
We've spent years building sophisticated marketing systems. From visitor identification to AI automation, we understand what works and what doesn't. This means you get solutions that actually work, not just interesting experiments.
Research-Driven Development
We start every project with thorough research. Understanding your market, users, and business goals helps us build things right the first time. No assumptions, no shortcuts – just careful work that pays off.
Proven Track Record
4+ years in complex marketing systems
Team of 30+ marketing & technology experts
4.9/5 average client satisfaction
Top-rated on leading B2B platforms
Principled Approach
We are opinionated.
We are radically transparent.
We are specific.
We are here for the long run.
Vision to Reality
We help shape both strategy and execution. Instead of just implementing features, we think through how everything works together. This means you get a solution that works today and scales tomorrow.
Complex Made Simple
Marketing technology is complex enough already. We turn technical sophistication into practical tools that people actually want to use. Your teams get powerful capabilities without unnecessary complexity.
Knowledge Base
Knowledge Base
Practical, no-fluff advice for tech-savvy SMB founders and executives.
Practical, no-fluff advice for tech-savvy SMB founders and executives.
How to Choose STT & TTS for AI Voice Agents in 2025: A Comprehensive Guide
Learn how to choose Speech-to-Text and Text-to-Speech technologies for building a voice agent tailored to your use case. We break down key metrics and the most popular models.
25 Feb 2025
22 min read
Elijah Atamas
AI Voice Agents: Choosing the Right LLM
Unlock the power of AI voice agents by transitioning from chatbots to conversational platforms. Learn how to choose the right LLM, optimize TTFT, WER, context windows…
AI Voice Agents: Quality Assurance - Metrics, Testing & Tools
Master AI voice agent QA: implement STT and TTS accuracy tests, latency benchmarks, UX feedback loops, noise robustness, security and compliance checks. Optimize performance…
AI Voice Agents: Text-to-Speech vs. Voice-to-Voice (Realtime API)
Traditional STT/LLM/TTS infrastructure versus OpenAI's new Realtime API: while one offers cost-effective flexibility for voice AI development, the other delivers premium real-time interactions…
How to Choose STT & TTS for AI Voice Agents in 2025: A Comprehensive Guide
Learn how to choose Speech-to-Text and Text-to-Speech technologies for building a voice agent tailored to your use case. We break down key metrics and the most popular models.
25 Feb 2025
22 min read
Elijah Atamas
AI Voice Agents: Choosing the Right LLM
Unlock the power of AI voice agents by transitioning from chatbots to conversational platforms. Learn how to choose the right LLM, optimize TTFT…
AI Voice Agents: Quality Assurance - Metrics, Testing & Tools
Master AI voice agent QA: implement STT and TTS accuracy tests, latency benchmarks, UX feedback loops, noise…
AI Voice Agents: Text-to-Speech vs. Voice-to-Voice (Realtime API)
Traditional STT/LLM/TTS infrastructure versus OpenAI's new Realtime API: while one offers cost-effective flexibility for…
How to Choose STT & TTS for AI Voice Agents in 2025: A Comprehensive Guide
Learn how to choose Speech-to-Text and Text-to-Speech technologies for building a voice agent…
Achieving HIPAA Compliance on Google Cloud Platform
Unlock the power of AI voice agents by transitioning from chatbots to conversational platforms. Learn how to choose the right LLM, optimize TTFT, WER…
AI Voice Agents: Quality Assurance - Metrics, Testing & Tools
Master AI voice agent QA: implement STT and TTS accuracy tests, latency benchmarks, UX feedback…
AI Voice Agents: Text-to-Speech vs. Voice-to-Voice (Realtime API)
Traditional STT/LLM/TTS infrastructure versus OpenAI's new Realtime API: while one offers cost-effective flexibility for voice AI …
How to Choose STT & TTS for AI Voice Agents in 2025: A Comprehensive Guide
Learn how to choose Speech-to-Text and Text-to-Speech technologies for building a voice agent tailored to your use case. We break down key metrics…
Achieving HIPAA Compliance on Google Cloud Platform
Unlock the power of AI voice agents by transitioning from chatbots to conversational platforms. Learn how to choose the right LLM, optimize TTFT…
AI Voice Agents: Quality Assurance - Metrics, Testing & Tools
Master AI voice agent QA: implement STT and TTS accuracy tests, latency benchmarks, UX feedback loops, noise robustness, security and compliance…
AI Voice Agents: Text-to-Speech vs. Voice-to-Voice (Realtime API)
Traditional STT/LLM/TTS infrastructure versus OpenAI's new Realtime API: while one offers cost-effective flexibility for voice AI …
How to Choose STT & TTS for AI Voice Agents in 2025: A Comprehensive Guide
Learn how to choose Speech-to-Text and Text-to-Speech technologies for building a voice agent tailored to your use case. We break down key metrics…
Achieving HIPAA Compliance on Google Cloud Platform
Unlock the power of AI voice agents by transitioning from chatbots to conversational platforms. Learn how to choose the right LLM, optimize TTFT…
AI Voice Agents: Quality Assurance - Metrics, Testing & Tools
Master AI voice agent QA: implement STT and TTS accuracy tests, latency benchmarks, UX feedback loops, noise robustness, security and compliance…
AI Voice Agents: Text-to-Speech vs. Voice-to-Voice (Realtime API)
Traditional STT/LLM/TTS infrastructure versus OpenAI's new Realtime API: while one offers cost-effective flexibility for voice AI …
Send us a message
Send us a message
Contact us
hey@softcery.com
Softcery OÜ is registered in Estonia with registry code 16783794. VAT number: EE102662948.
Registered address: Ahtri tn 12, Kesklinna linnaosa, Tallinn, Harju maakond, 15551.
Copyright © 2025
Contact us
hey@softcery.com
Softcery OÜ is registered in Estonia with registry code 16783794. VAT number: EE102662948.
Registered address: Ahtri tn 12, Kesklinna linnaosa, Tallinn, Harju maakond, 15551.
Copyright © 2025
Contact us
hey@softcery.com
Softcery OÜ is registered in Estonia with registry code 16783794. VAT number: EE102662948.
Registered address: Ahtri tn 12, Kesklinna linnaosa, Tallinn, Harju maakond, 15551.
Copyright © 2025
Contact us
hey@softcery.com
Softcery OÜ is registered in Estonia with registry code 16783794. VAT number: EE102662948.
Registered address: Ahtri tn 12, Kesklinna linnaosa, Tallinn, Harju maakond, 15551.
Copyright © 2025