Target one specific persona (ICP). Solve one well-defined, real problem. Provide one clear, working solution. Develop one marketing/sales channel. Get PMF and $1M in YRR, then expand.
02
Sell First, Build Second
Validate the idea by securing preliminary sales before writing a single line of code. Confirm real market demand before investing money.
03
Strategy Over Experimentation
Experimentation is a tactic, not a strategy. It doesn't replace conviction and common sense. Have a clear and compelling strategy and a roadmap.
04
Get Profitable ASAP
Revenue is the only real traction and validation metric, and profitability is the only real scenario for long-term sustainability. Plan for eventual ROI.
05
Build a Calm Company
If you want drama, go build a startup and raise venture capital. But if you want a sustainable, profitable, niche B2B SaaS platform, you’re in the right place.
06
Make Your Software Good
Even though software is now a commodity, the standards are high. Solid, reliable, user-friendly software won't give a competitive advantage by itself, but it's a necessary foundation for success.
Products
Products we’ve built for clients and ourselves
AI
Travel
SaaS
AwayAway — the first AI-powered travel agency
AI
Agent
Lemmy – the AI productivity super-assistant
AI
SaaS
Auxillary AI – an AI copilot for B2B SaaS platforms
ProperKey – business automation for letting agencies
Our Services
*Terms depend on the size and complexity of the product
01
Shaping Phase
Shape the idea into a robust business and product concept necessary to proceed to early sales, as well as the Design and Build phases.
Deliverables
1. Market & Competitor Research
What is the playing field and why?
2. Customer Research & Definition
Who would buy the product?
3. Problem Research & Definition
Why would they buy the product?
4. Solution Research & Definition
How’s it going to work exactly?
5. Product Definition and Roadmap
What’s the plan to get traction?
6. Product Landing Page and Demos
So you can show it during early sales.
7. Assistance in initial Outreach, Interviews, and Sales
We’ve seen what is working and what is not.
Terms*
Cost:
from $2,800 to $5,600
Timeline:
2 to 4 weeks
02
Design Phase
Design a user-friendly, functional, and appealing product. Focus on solving the target customer's problem effectively.
Deliverables
1. Low-Fidelity Wireframes
2. High-Fidelity Designs
3. Technical Solutions Document
4. Interactive Figma Prototype
5.Implementation Plan & Roadmap
Terms*
Cost:
from $3,500 to $7,000*
Timeline:
from 4 to 8 weeks
03
Build Phase
Develop a solid, reliable, and scalable product that gets traction and revenue.
Deliverables
1. A Released SaaS Product
2. Production and Staging Environments
3. Monitoring and Observability
4. Admin Functionality (with Retool)
Terms*
Cost:
from $24,500 to $73,500
Timeline:
from 2 to 6 months
04
Growth Phase
Implement strategies to scale the product. Focus on customer acquisition, retention, and revenue growth.
Deliverables
Continuous Growth and Development of the Product with a Dedicated Team
Terms*
Cost:
starting from $5,600 per month
Timeline:
starting from 3 months
05
Maintenance Phase
Ensure the product remains reliable and up-to-date. Provide ongoing support and improvements to meet user needs.
Deliverables
Continuous Product Support and Maintenance
Terms*
Cost:
starting from $1,400 per month
Timeline:
starting from 1 month
Testimonials
Ryan Tabb
Founder of Bullseye
After a decade of hiring developers, I knew immediately Softcery was different. Their genuine investment in your project's success goes far beyond code. Unlike typical developers who just check if their code works, they actively shape the business direction. My conversations with Elijah have been instrumental in evolving AwayAway's strategy. They're refreshingly transparent - even advising when something could be done better elsewhere. Their combination of technical excellence and strategic thinking is rare in the development world.
Oliver Coleshill, UK
Founder of AwayAway
Softcery’s strengths are their attention to detail and their ability to think outside the box for problem-solving. We’ve faced a number of issues related to getting approval through specific APIs. Still, their team has been incredibly diligent in finding solutions, going far beyond what I expected them to do throughout the process.
Aric Whiteley, US
Lockhern Digital
In six years of working with developers, I've rarely had a team understand and iterate upon my concept as well as Softcery. Their expertise and research ensure they get things right the first time. Their design work reflects our vision perfectly. I highly recommend Softcery for their deep product management skills and spot-on results.
Jay Holland, UK
DetectData
We found them through referral. We we're blown away by the excellent code quality, QA and the teams communication skills, a must-have for outsourced teams.
Ben Yungreis, US
Eye4Fraud
The deliverables were very well-executed. The design of the website was perfect and the interface was as well. Everything worked perfectly. They work fast and can do pretty much anything. I was blown away by the quality of their work and their dedication to each project.
Alicia Sekhri, Fr
PlaylistMakr
We’re still in the early stages, but I can now use this software for my real estate business. I’ve been very happy with Softcery. The quality of their work is really good — whenever there are bugs, they are very responsive and fix issues quickly. I’m satisfied with their work.
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